The project’s goal was to create a cohesive brand across Instagram, Twitch, YouTube, and X to enhance viewer retention.
I created a Vtuber model using Vroid Studio, and the artwork was developed with Adobe Photoshop, Procreate, and Canva. We chose the color purple to convey a sense of importance, reflecting a warm and friendly personality. The colors are designed to engage viewers during Twitch streams. To attract an audience to the Twitch streams, we utilized platforms like YouTube, Instagram, and X.